The Secretariat of Foreign Affairs of Mexico came to us with a challenge: help it strengthen the country’s image in the eyes of the global community. The first step was a new national news and information website, designed to help build a more positive global perception of Mexico for a diverse set of audiences, from business leaders to vacationers to educators in other parts of the world.
Starting from a blank slate, we designed and developed a brand new website that would educate visitors through editorial content emphasizing the positive direction in which the country was headed. Through rich visuals and dozens of original stories, articles, and infographics, we wove together an informative, responsive website that far exceeded anything the country had ever developed.
- My Roles
- Creative Direction
- Creative Strategy
- UX/UI Design
- Content Strategy
- Copywriting / Copy Editing
Content Strategy and Editorial Process
The site needed a continuous flow of new content to attract and inform a wide range of audiences. This began with a comprehensive content strategy and site architecture. I then led the editorial process, which involved identifying dozens of article topics, researching and writing content, and getting each one approved for publication by the foreign affairs department.
Fully Responsive, Mobile-Friendly Design
Designing for mobile screens was a central part of our process, and my design team ensured that each page of the site worked as well on a mobile phone as it did on a laptop or desktop screen. Through daily check-ins with our development team, we tested the designs across a variety of screen sizes and made adjustments to the design where necessary along the way.
